Qazaqsoft · Marketplaces
Turnkey marketplace development for businesses that want to launch their own trading platform, connect sellers and buyers, automate orders, payments, delivery, commissions and platform management. We design and build B2B, B2C, C2C marketplaces, aggregator sites, supplier catalogs and service platforms.
We don't just build a site — we deliver a full digital platform: from analytics and prototype through MVP development, testing, launch and ongoing growth.
From scratch
Building a marketplace from scratch is for companies that want more than a regular online store — they want a platform where multiple sides interact: sellers, buyers, suppliers, partners, contractors or admins. The project demands carefully designed role logic, product or service management, payments, commissions, moderation, notifications and deal control.
A marketplace fits businesses that want to launch their own marketplace, enter a new niche, unite suppliers, build an industry catalog, automate sales or grow a digital ecosystem around a product. Unlike an online store, where one owner sells their own products, a marketplace is an arena for many participants.
We start with business model analysis: who will sell, who will buy, how commissions form, which roles the system needs, how orders, payments, delivery, returns and moderation flow. This approach makes the marketplace a clear platform for growth — not a stack of random features.
Platform types
We build different trading platform formats: from idea-testing MVPs to complex platforms with customer portals, catalog, payments, integrations, moderation and analytics. The format depends on the niche, audience, monetisation model and number of participants.
A B2B marketplace lets companies sell products or services to other companies through a single digital platform. Fits suppliers, manufacturers, distributors, wholesalers, logistics services and professional services. Different price tiers, quote requests, documents, custom terms and CRM/ERP integrations matter.
A B2C marketplace connects sellers and end buyers. A platform for products, services, bookings, delivery, online orders or a niche catalog. Fast search, convenient filters, clear product cards, cart, online payment, buyer account, ratings, reviews and mobile responsiveness matter.
C2C platforms let users sell to each other: classifieds, rental platforms, service marketplaces, expert/contractor platforms, private sellers or local communities. Registration, profiles, listing review, safe communication, moderation, ratings and spam protection matter.
An aggregator site collects offers, companies, services, properties or products in a single catalog. Fits real estate, healthcare, education, tourism, services, suppliers and equipment. Can be its own project or a first step before a full marketplace — a filtered catalog and inquiries first, then customer portals, payments and commissions.
Turnkey
A turnkey marketplace is the full work cycle — from analytics to launch and support. Every stage matters for platform success.
We analyse the business model: who sells, who buys, how commissions form, which roles the system needs, how orders, payments, delivery, returns, moderation and user support flow. We describe the main scenarios and how participants interact.
Design for three user types: buyers, sellers, admins. Each interface is built for its scenarios. Prototyping, design system, responsive mockups for desktop and mobile, clear navigation and persuasive product cards.
Learn more →Frontend on Next.js / React / TypeScript for speed and SEO readiness. Backend on Node.js / NestJS / Go for scalable architecture. PostgreSQL with high-load tuning. REST/GraphQL APIs for integrations and future mobile apps.
We test every key scenario: registration, login, product upload, filters, search, ordering, payments, notifications, permissions and responsiveness. Move to prod domain, hook up analytics, configure security, hand over access and train the admins.
Functionality
A marketplace needs more than a pretty UI — the platform's full internal logic must work. Functionality is matched to the business model: MVP gets base modules, a full platform gets advanced features with process automation.
Seller account: manage products/services, orders, prices, stock, requests, documents, notifications and analytics. Buyer account: order tracking, favourites, profile, purchase history, reviews, repeat orders. One of the marketplace's core modules.
A clear, fast, scalable catalog. Categories, subcategories, attributes, filters, sorting, search, product or service cards, publication statuses and moderation rules. The card must help close the decision: description, photos, price, specs, seller rating, reviews, similar items.
Cart, checkout, online payment (Kaspi Pay, Halyk, Forte Pay), delivery selection, order statuses, notifications, returns and operation history. Logic differs by model: a simple inquiry to the seller, or a full cart with multiple sellers and automatic payment distribution.
Financial logic: who collects payment, how commission is calculated, when funds reach the seller, how returns are handled, which documents are created. For complex platforms: escrow, fund holds, splits, payment system integration, automated reports.
Platform management: users, sellers, products, categories, orders, payments, requests, reviews, banners, pages, notifications and settings. Content moderation, suspicious account blocking, listing review, complaint handling and platform-wide analytics.
Platform
The platform must be designed to handle growth: more users, sellers, products, orders and integrations. So during development we plan beyond launch — for ongoing growth.
Architecture is ready for high load: catalog, search, filters, orders, payments, images, notifications and customer portals. We plan the database structure, caching (Redis), query optimisation, server work, CDN and scaling. The platform stays fast as products and users grow.
Bitrix24, amoCRM, 1C (Trade Management, Accounting), warehouse systems, payment services (Kaspi Pay, Halyk, Forte Pay), delivery services (CDEK, Kurier.kz, Pony Express), SMS, email, WhatsApp, Google Analytics 4, call tracking and ad accounts. Orders flow into CRM automatically.
Learn more →Marketplace launch is the start of product growth. We design for staged growth: better filters, more roles, new payments, an improved seller account, broader analytics, a mobile app or SEO improvements. The platform grows without a full rebuild.
Process
Launching a marketplace needs a systematic approach. We split the project into clear stages so the client sees what's happening at each stage and can control the outcome.
We study the idea, niche, competitors, target audience, business model and future monetisation. We describe user roles, the main scenarios, section structure, order, catalog, account and admin panel logic. A prototype is built — it shows how the user moves through the platform before full development starts.
Design makes the marketplace clear for buyers, sellers and admins. The MVP launches the first working version without extra features — to validate the idea, test demand, attract the first sellers and buyers, gather feedback and grow the product on real data.
We test the main scenarios: registration, product upload, filters, search, ordering, payments, notifications, admin behaviour, permissions and responsiveness. After launch the marketplace grows: new features, interface improvements, integrations, SEO, speed, broader analytics and load-handling adjustments.
Pricing
Cost depends on project complexity, role count, business logic, design, catalog, customer portals, payments, integrations, admin panel, security and load needs. A marketplace can't be priced precisely from the idea name alone.
Pricing is driven by feature scope: seller and buyer accounts, catalog, filters, search, cards, cart, checkout, online payment, commissions, delivery, admin panel, moderation, notifications, integrations and custom design. Technical complexity also matters: high load, non-standard deal logic, multiple user types, security, multi-language.
MVP — for idea validation and market test with the key features. From 5,000,000 KZT, timeline from 14 weeks. Cuts upfront cost and avoids spending on features that may turn out unneeded. Full Enterprise platform — from 15,000,000 KZT, timeline from 6 months. Microservice architecture, highload, ISO 27001, a team of 6+ engineers.
Cases
The portfolio shows projects with trading platform logic: catalog, customer portals, requests, bookings, orders, CRM integrations, admin or user management. For a prospective client it matters to see real tasks the development solved — not just a pretty design.
In case cards we show the niche, business task, built functionality, the Qazaqsoft role, technical solution and outcome. Examples: a services aggregator, a B2B supplier catalog, a booking platform, a goods marketplace, a service platform or an internal system with multiple user roles.
Trust
We build marketplaces as business platforms — not as regular sites with a catalog. We account for the monetisation model, user roles, user scenarios, administration, integrations, security, SEO prep and ongoing growth.
Transparent process: analytics → structure → prototype → design → development → testing → launch → support. We fix tasks, explain technical decisions in plain language and help pick the right format: MVP, full platform, aggregator site, B2B catalog or turnkey marketplace.
We lay the technical base for growth and promotion: a clean URL structure, correct meta tags, human-friendly URLs, loading speed, server-side rendering, image optimisation. The architecture handles load growth and new modules without a rebuild.
We can pick up support and growth: fixes, improvements, new features, speed optimisation, SEO, integrations, analytics, scaling and mobile app rollout. The marketplace grows alongside the business.
Learn more →Format selection
Not every business task needs a full marketplace. Sometimes an online store or an aggregator site is enough to validate demand. Understanding the difference helps pick the right format and save budget.
When the plan involves many sellers and buyers on one platform, both sides need accounts, the monetisation is commission-based, with moderation, multiple user types and non-standard deal logic. Marketplaces fit platforms that grow through a network of participants.
If you have one seller (your company), a standard product catalog, cart, payment and delivery — an online store is enough. No seller accounts, moderation or commission logic. Cheaper and faster to build.
Learn more →When at the start you need to collect offers into one catalog without deals and payments: the user browses options, sends a request, payment happens off-platform. A good way to validate demand before launching a full marketplace.
FAQ
Depends on functionality, design, role count, catalog, customer portals, payments, integrations, admin and load needs. MVP — from 5,000,000 KZT, full platform — from 6,500,000 KZT, Enterprise/marketplace with a microservice architecture — from 15,000,000 KZT. Exact pricing comes after a business model review.
MVP — from 14 weeks (with scope capped to key scenarios: registration, catalog, cards, requests, accounts and admin). Full platform with payments, integrations and complex logic — from 16 weeks. Enterprise — from 6 months.
Yes — MVP is the recommended starting point. It validates the idea, attracts the first users, tests demand and surfaces which features are actually needed. After MVP launch we grow the platform and add modules based on real data.
An online store belongs to a single seller and sells their products. A marketplace unites different sellers, buyers or contractors on one platform. So a marketplace needs user roles, seller accounts, moderation, commissions, seller management and a more complex admin.
Yes. The marketplace integrates with payment systems (Kaspi Pay, Halyk Bank, Forte Pay, escrow), CRM (Bitrix24, amoCRM), ERP, 1C, warehouse, delivery services (CDEK, Kurier.kz), SMS, email campaigns, analytics and other services. Integrations are best planned at design stage.
Yes — after launch we pick up technical support and ongoing growth. That includes fixes, improvements, new features, speed optimisation, SEO, integrations, analytics and scaling. Base package — from 60,000 KZT/month, premium SLA — from 300,000 KZT/month.
Inquiry
If you want to launch your marketplace, a B2B platform, a B2C platform, a service marketplace, a supplier catalog or an aggregator site — request design. We'll unpack the idea, define user roles, scope the features, estimate complexity and propose a clear development plan.
You can start with an MVP to validate the market or go straight to a full platform with customer portals, catalog, orders, payments, commissions, admin and integrations. We'll take you from idea to launch and ongoing marketplace growth.
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