Qazaqsoft · CRM systems
Qazaqsoft builds turnkey CRM systems for companies that need to automate sales, leads, customers, tasks, documents, analytics and internal processes. We build CRM from scratch to match your business logic — rather than forcing the company to adapt to off-the-shelf limitations.
A custom CRM brings order to sales, lets you oversee managers, see communication history, gather data in one place and make decisions based on reports.
Automation
Businesses need a CRM when leads, customers, deals, tasks and reports become hard to control in spreadsheets, messengers or scattered services. Custom CRM development builds a system around the company's real processes: sales funnels, employee roles, documents, integrations, analytics and team oversight.
We design the CRM to be convenient for managers, leaders and admins — not just a bundle of complex modules. Good UX in a CRM is critical — the system is used daily.
Kazakhstan and Almaty
We build CRM systems for companies in Almaty, Astana and other Kazakhstan cities. Work can run remotely: calls, briefing, prototype demos, stage sign-offs and regular project reports.
For Almaty businesses, a CRM automates sales, leads, customer base, manager work and reporting. We design the CRM for your processes and integrate it with the site, 1C, telephony, WhatsApp, email and other services. Office meetings on Gagarin Avenue or a remote format are both options.
Custom CRM suits companies where structure, departments, branches, user roles, internal rules and non-standard business processes matter. Such a system grows with the company and gradually picks up new modules. We work with businesses from Astana, Shymkent and other cities.
When you need a custom CRM
A custom CRM is the right call when off-the-shelf tools don't match the company's logic, functionality, integrations or workflow structure. A custom CRM helps when the business has multiple departments, complex sales, repeat leads, document flow, employee oversight and regular reporting.
Off-the-shelf CRMs (Bitrix24, amoCRM) often run on standard logic. They take long to configure, get patched with third-party services or push the business to change its processes. If the business is non-standard, this creates friction and extra spend on subscriptions, fixes and workarounds.
Building your own CRM pays off when you need a custom structure, special user roles, non-standard funnels, integrations with internal systems or process control that off-the-shelf solutions can't deliver. Also pays off at scale — a fixed payment instead of per-user subscriptions.
A turnkey CRM manages customers, deals, leads, tasks, documents, payments, reports and KPIs. Leadership gets the real picture of sales and employees work in one system without spreadsheet and chat chaos. It cuts the risk of lost leads and human-error mistakes.
CRM types
We build CRMs for different business models: sales, distribution, service, B2B, lead tracking, customer support and corporate management. Before development we need to know who will use the CRM, which processes to automate and what data leadership should see.
A sales CRM controls leads, deals, funnel stages, manager tasks, loss reasons and team performance. It makes sales transparent and surfaces weak spots fast. Fits agencies, consulting, distributors and service companies with an active sales team.
A distribution CRM tracks customers, orders, sales reps, routes, stock, documents, payments and interactions with suppliers or the warehouse. Suits companies with their own sales network, wholesale buyers and complex logistics.
For service and B2B companies the CRM handles long deals, repeat inquiries, contracts, tasks, communication history and oversight of customer commitments. Built around long sales cycles and multi-stage approvals.
This CRM consolidates inquiries from the site, forms, messengers, calls and email into one system. It keeps leads from getting lost and shows the full customer history. Each inquiry is tracked, assigned to an owner and followed to outcome.
An enterprise CRM unites sales, finance, documents, tasks, reports, branches, departments and user roles. A fit for companies that need a single management system. Can include a complex org structure with multiple approval levels.
Functionality
CRM functionality depends on business goals. The system can include only base modules for leads and customers, or a full platform with sales, documents, finance, analytics, integrations and access management.
The CRM shows every deal by stage: new leads, negotiations, proposals, payments, losses and repeat sales. It controls the process, forecasts results, shows stage-to-stage conversion and helps work with lost leads.
A customer card holds contacts, leads, deals, calls, conversations, documents, tasks and employee comments. The manager doesn't search for info in different places — the entire history sits in one spot.
The CRM sets tasks, assigns owners, tracks deadlines and reminds employees of key actions. Leadership sees team workload, lead-handling quality, overdue tasks and individual performance.
The CRM can carry invoices, contracts, acts, payment statuses, receivables and internal docs. Useful for companies where sales involve regular reporting and approvals. Automatic document generation from templates is possible.
Reports cover leads, conversion, sales, manager performance, customer sources and period dynamics. They make management transparent. Dashboards can be tailored to roles: director, head of sales, manager.
We configure access levels for leaders, managers, accounting, admins and other staff. Each person sees only the sections and data they need. Especially important for companies with branches and multiple departments.
Integrations
A CRM gets more effective when it's connected to other business tools. Integrations automatically move leads, orders, calls, messages, payments, documents and warehouse data — no manual copying.
We sync customers, invoices, payments, products, stock, documents and other data between the CRM and 1C (Accounting, Trade Management, Payroll). Cuts manual work and lowers error risk. The integration runs both ways with configurable exchange rules.
Leads from the site, a landing or an online store land in the CRM automatically with the source, contacts, comment and owner manager. UTM tags are kept for ad campaign analytics. The lead doesn't get lost and converts straight into a task for the manager.
The CRM connects to telephony (Mango Office, UIS, virtual PBX), WhatsApp Business API, Telegram and email services. It stores conversation history with the customer, speeds up inquiry processing and records calls right in the customer card.
For complex projects, the CRM integrates with ERP (1C:ERP, SAP), warehouse, payment services (Kaspi Pay, Halyk, Forte Pay), analytics (Google Analytics 4, Roistat) and internal company systems. It builds the business's unified digital infrastructure.
Discovery
Before development the business processes, user roles, sales stages, data, reports and integrations need to be described. Without discovery the CRM ends up clumsy, overloaded or out of sync with how the company actually works.
We study how the company captures leads, handles customers, runs sales, sets tasks, builds documents and tracks results. That tells us which modules are actually needed and which can be deferred or skipped.
We define the system structure: sections, cards, funnels, statuses, roles, permissions, links between modules and the main user scenarios. Without this stage the CRM ends up chaotic and clumsy day-to-day.
The prototype shows how the CRM will work up front: where the data lives, what the manager does, how the leader views reports and how employees move through the workflow. We sign off on the prototype before development begins.
Learn more →Process
Turnkey CRM development covers analytics, the brief, design, programming, integrations, testing, launch and support. When needed we help roll the system out to the team.
We fix CRM goals, module list, user roles, business logic, integrations, reports and requirements. This reduces development risk and keeps the budget in check.
We design the CRM interface so employees can find data fast, complete tasks and work without extra steps. Good UX is critical for a CRM — people use it daily.
We build the CRM's core modules, the admin layer, customer portals, reports, REST/GraphQL API and integrations with the services that matter (1C, telephony, site, WhatsApp, email).
Before launch we verify the system, fix issues, set up access and walk the team through the key scenarios. Without training, a CRM rarely starts paying off.
After launch the CRM keeps growing: new modules, reports, integrations, user roles and interface improvements. We adapt the system to business growth and new needs.
Tech and security
CRMs handle important data: customers, deals, documents, finance and internal processes. So during development we plan for security, reliability, performance and the ability to scale.
We design roles and permissions so employees see only the data they need. Especially important for sales, accounting, leadership and branches. Sensitive data encryption, audit of user actions, backups.
The CRM holds up as users, leads, customers, documents and integrations grow. We plan the architecture upfront: PostgreSQL with proper indexing, Redis caching, async task processing and the option to scale horizontally.
Frontend on Next.js / React / TypeScript for speed and a clean dev experience. Backend on Node.js / NestJS or Go for performance and scalability. PostgreSQL for primary data, Redis for caching, REST/GraphQL APIs for integrations.
Pricing
CRM development cost depends on number of modules, user roles, integrations, reports, interface complexity, data volume, security requirements and rollout stage. A simple leads-and-customers CRM costs less than an enterprise system with finance, warehouse, 1C, analytics and several departments.
Pricing is shaped by functionality, user count, business logic complexity, integrations, interface design, data migration, reports, permissions and post-launch support. The more unique scenarios — the higher the cost.
MVP CRM (5 roles, 10 key scenarios, data import, baseline reporting) — from 3,000,000 KZT, timeline from 8 weeks. Platform (10+ roles, BI analytics, API, integrations) — from 6,500,000 KZT, timeline from 16 weeks. Enterprise (microservices, ISO 27001, a team of 6+ engineers) — from 15,000,000 KZT, timeline from 6 months.
Rollout covers role setup, data migration, integrations, team training and early-stage support. The more complex the business processes — the more important it is to budget this stage in advance. Integrations with 1C, telephony or the site usually take 2-4 weeks each.
Preliminary estimate
For a preliminary estimate, describe what the CRM needs to solve: leads, sales, customers, tasks, documents, finance, reports, integrations with 1C, the site, telephony, WhatsApp, email or warehouse.
We'll review the input, propose a baseline CRM scope and advise which features to include in the first version and which to add after launch.
Cases
The portfolio shows CRM projects for sales, distribution, service, B2B and internal management. For each case we list the task, industry, modules built, integrations and the business outcome.
Even when some projects are under NDA, we can describe typical solutions without revealing confidential data — the system structure, modules, tech and client impact.
Trust
Qazaqsoft builds CRMs as a working tool for the business — not just a stack of screens. First we unpack the company's processes, then we design the system structure, build a usable interface, develop modules and help with rollout.
A CRM must mirror how the business works: leads, deals, customers, tasks, documents, reports and employee roles. So design starts with process analysis — not with ready templates. Each company gets a unique solution tailored to its specifics.
We build the CRM modules you need and connect the system with the site, 1C, telephony, WhatsApp, email, warehouse, ERP, payments and other services. We don't stop at the standard features — we deliver custom logic for business goals.
After launch it matters that the team actually starts using the CRM. We help with setup, training, fixes and continued growth. Without proper rollout, even a good CRM ends up without users.
Learn more →The project is split into clear stages: analytics, prototype, design, development, integrations, testing, launch and support. That keeps the process, budget and outcome under control. The client always knows the current stage.
Related services
A CRM is often part of a wider digital system. If the business needs more than a sales system, we can also build a website, customer portal, LMS, internal platform, integrations or UI/UX design.
When the CRM is part of a larger platform — we build extra web modules, customer portals, control panels and internal services.
View service →Usable interfaces matter for a CRM — employees use it every day. Good UX cuts errors and speeds up team work meaningfully.
View service →After launch the CRM can be improved, updated, scaled and integrated with new services as the business grows.
View service →For education companies or corporate training — an LMS can pair with the CRM, sharing data on users, progress and certificates.
View service →FAQ
Depends on modules, user roles, integrations, reports, design, data volume and rollout. MVP — from 3,000,000 KZT, a platform with complex logic — from 6,500,000 KZT, Enterprise with a microservice architecture — from 15,000,000 KZT. We prepare an exact estimate after discussing the task.
A ready CRM (Bitrix24, amoCRM) runs on standard logic, needs a subscription and often dictates the process. A custom CRM is built around the company's processes, roles, funnels, reports, integrations and internal rules. It's a one-off investment instead of monthly per-user fees.
Yes. The CRM integrates with 1C (Accounting, Trade Management, Payroll) for two-way exchange of customers, invoices, payments, products, stock, documents and other data. Exchange rules are tuned to the company specifics.
MVP CRM — from 8 weeks, a full platform with integrations and BI analytics — from 16 weeks, Enterprise with microservices — from 6 months. Timeline depends on logic complexity, module count and integrations. Timelines are fixed in the contract before kickoff.
Yes. The CRM grows in stages: we add modules, reports, integrations, user roles and interface improvements. The architecture is designed for scaling from the start. Post-launch support — from 60,000 KZT/month.
Yes, when data can be exported in a usable format (CSV, Excel, JSON, Bitrix24/amoCRM export). Before migrating we check structure, quality and relevance. Data migration is a separate stage with its own estimate.
Inquiry
Tell us which processes need automating: leads, sales, customers, tasks, documents, finance, reports, integrations or employee oversight. We'll review the task, propose the CRM scope and advise where to start development.
For larger projects the CRM can be launched in phases: a base version for the key processes first, then extra modules, integrations and analytics.
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